The importance of having a blog on your website


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Content, content, content … it is becoming increasingly important in the digital world to create and publish valuable content. As an online business owner, you are constantly looking for ways to attract more visitors to your site. Did you know that adding a blog to your website can help with this? It is a relatively simple way to add relevant, interesting and up-to-date content to your website. This simple addition has great and valuable implications!

What is a blog?

By no means everyone is familiar with the concept of a blog and why it is of enormous importance to one’s online presence. A blog is a section of your website where you regularly publish new informative or inspirational content. A blog can be about anything, but it is advisable to write about topics that are relevant within your industry.

A blog on your website: What is it’s importance?

Many entrepreneurs and businesses focus their websites on one goal: conversion! But to achieve this, it is of enormous importance to build contact with (potential) customers and convince them not only of your products, but also of you as a company. Blogging can help tremendously with this.

Don’t underestimate it any longer! A blog acts as a dynamic way to connect with your target audience. In addition, with strong blogs, you can guarantee that site visitors will keep coming back to read your new content. Blogging is also a suitable method to increase your findability in Google and thus attract more visitors to your website. This can lead to more conversions. Want to know more? Then read on quickly!

Expertise and authority

“Okay, I want to start a blog on my website, but what should I write about?” The answer to this common question is actually quite simple. Share your expertise! For example, on our blog page you will find articles about web design, online marketing, SEO and more. Do you have a website focused on food and drink? Then write blogs about seasonal vegetables or share tips for efficient cooking. Based on extensive keyword research, you can find out exactly what your target audience is looking for. This way, you can write texts that perfectly match their search terms and search intentions.

Through quality and comprehensive blogs, you can show your target audience that you are up to date with the latest developments within your industry. When you regularly upload new blogs full of interesting and valuable information (in understandable language!), readers will increasingly see you as an authority and reliable source.

Building expertise and authority has several benefits. Thus, it can lead to new business opportunities! It also contributes to your professional growth. In fact, writing blogs forces you to stay abreast of all the new developments in your industry. Another advantage is that other companies and professionals can approach you for collaborations, guest blogs or as a guest speaker at events. So a blog helps you expand your network!

Interact with your target audience and customers

A well-written blog is a very accessible source of information. By using informal and understandable language, you can easily build a good relationship with your (potential) customers. By sharing information regularly, you can quickly communicate what is going on within your industry and business. This makes the company more transparent and human! This helps develop and/or maintain relationships with your readers and (potential) customers.

The beauty of a blog is that you can actively engage with your readers. Offer readers the opportunity to share your blog or respond to your insights. Don’t forget to respond to this kind of interaction! Building an interactive relationship can lead to a sense of engagement among readers. And who knows? Perhaps this will result in a loyal group of followers!

An important benefit of an interactive relationship with your target audience is that you give your audience the opportunity to share their needs, problems and interests with you. This way, you’re always aware of what’s going on in your industry and can create and/or adapt content based on their wants and needs.

Increase your findability

One of the most powerful aspects of adding a blog to your website is its ability to increase your online findability. Research shows that you can attract as many as three times more visitors to your website by publishing blogs. Blogging can help you get better noticed by search engines such as Google.

By regularly adding new, unique, relevant and up-to-date content to your website, you create a steady stream of new pages on your site. Each new blog post is indexed and ranked by Google and similar search engines. This means that every time someone enters a search query related to the content of your blog post, you have a chance to appear higher and higher in the search results.

A blog offers you the chance to be found through Google. It is a great shame not to seize this opportunity. To be found better in Google, your blog should be written SEO-wise so that your content is easily findable. Consider using relevant keywords, proper headlines, images and the use of internal and external links. Remember that you are writing your blog not only for search engines, but also for the target audience. So keep in mind the readability and logical structure of your texts.

Another way to increase your findability is to share your blog on social media accounts, such as Facebook or LinkedIn! These platforms can help you make your site more visible to all your followers.

More traffic and conversion

Before this, you have already read that blogging contributes greatly to your findability in Google! If you’re just lucky, Google searchers also click on your link and end up on your website. This increase in traffic can cause conversion rates to rise as well. But how? Well-written blog posts position you as a source of valuable information, increasing readers’ confidence in your expertise. As this trust increases, visitors are more likely to take the next step and proceed to action. Think about signing up for a newsletter, contacting them or proceeding to purchase a service or product!

How often, how much and when?

Now that you know how important blogging can be for your business, you are probably also curious about how often you should put a blog online, how long this article should be and what is the best time to publish your blog.

How often should you upload a blog?

The frequency of blogging depends on several factors including your target audience, the nature of the content and the amount of time you have to write blogs. A good starting point is to publish a new blog once or twice a month. This way you keep your content flow going and have plenty of time to develop well thought out posts. Running out of time? Then consider hiring a copywriter!

What is a good length for a blog?

Before we start naming numbers, it is crucial to realize that the principle of quality over quantity is also important when it comes to blogging. That being said, a good blog should be long enough to cover the topic comprehensively. In this way, you ensure that you are providing your readers with valuable information. Usually, the length of a blog ranges between 1,000 and 2,000 words. This length is also highly appreciated by search engines. When Google realizes that your articles are valuable and thorough, they will reward you with better search engine rankings.

What is the best time to publish a blog?

The ideal time to publish your blogs depends on your target audience. Choose a time when your target audience is online and active. This is mostly during the morning hours and after work hours on weekdays. Analyze your web traffic and experiment with different publishing times to find out what works best for your target audience.

Outsource Blog

Writing a blog is a craft and can be a huge challenge for many. Maybe you are not the best copywriter or you are simply too busy with other tasks. At Gaia Digital we are happy to help create your blog. Here, it is important to find out not only what you want to write about, but also exactly what the target audience is looking for!

Developing one or more blogs requires a proper process. At Gaia Digital, we follow this step-by-step process:

  1. Introduction. We would like to get to know you. What is your industry like, who is your target audience and what message or information do you want to share with them?
  2. Keyword research. The process starts with keyword research. Based on the needs and goals that emerged during the introductory meeting, an extensive research will be launched to determine the best search terms to incorporate into your content.
  3. Competitive Analysis. To ensure that your content is distinguishable from the competition, a competitive analysis will be conducted. This serves as inspiration, but also gives us information about their methods, positions in Google and backlinks. It is vital to have this knowledge before starting the next step.
  4. Writing Blog(s). After the research and analysis, the blogs will be written.
  5. Feedback Round(s). We value close collaborations and thus want to receive as much feedback as possible. Of course, everything must be as perfect as possible!
  6. Publish Blog(s). Once everything is approved, the blog articles can be posted online! Discover the wonders of a blog on your website!

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