Strong copy for your website

For any ambitious company, it is important to reach their target audience. The design and copy on your website together often form the first impression (potential) customers get of your company. With strong website copy, you can show them who you are, what you do, what you can do AND what you offer. This increases the likelihood that a potential customer will actually take action and become a real customer.

Do you find it difficult to find the time or motivation to write your own strong blogs, product copy or call-to-actions ? Copy that not only drives your target audience to action, but also ensures that your site does better on Google… No problem! Let a copywriter do this for you!

Why is strong copy necessary?

You obviously want to convince your target audience within seconds. Therefore, it is very important that your website is optimized for this. A website that contains little or no strong copy contributes to the dissatisfaction of your (potential) customers. You don’t want to have this! Having good website copy written brings enormous benefits.

Strong writing ensures that your company’s authority and credibility will improve. When you have your website copy written by Gaia Digital, they will be unique. You can expect texts that fit your business, target audience, wants and needs.

Strong writing allows you to get your message across to your target audience in an effective and clear way. When your copy is better, clearer and more persuasive than those of a direct competitor, visitors are more likely to choose you!

Well-written copy can significantly improve the conversion rate on your website. By publishing compelling copy and adding attractive call-to-actions, you can encourage your visitors to take action.

Good web copy also has search engine optimization (SEO) benefits. Search engines such as Google prefer websites that publish copy that aligns well with the searcher’s intent. They ask, you answer. Having strong website copy ensures that the search engines rank your site higher in search results than before. This leads to more traffic to your site.

With the advent of AI writing the copy for your website in minutes, the importance of a copywriter seems to go away… But nothing could be further from the truth! Google recognizes copy written by AI and considers them spam. This adversely affects your website. Copy written by a copywriter are valued by search engines and are thus very future-proof.

When your page is full of strong copy, you can easily convey your brand values and identity. By consistently using your company’s tone-of-voice, you will leave a lasting impression with your target audience. This way, they feel involved in your business.

Need website copy written?

You most likely landed on this page because you want to provide your website with strong copy. You can do this with us! At Gaia Digital, we follow this roadmap:

#1 Introduction
Collaboration can only work well if there is trust between the two parties! In an initial introductory meeting, we will build this up. We will also ask you some questions about your mission and vision, the products and services, as well as the target audience.
#2 Keyword research
To figure out which copy to write, it is important to conduct keyword research. This way we find out what the target audience is looking for. What do they want to know and therefore what can we write about?
#3 Analysis of competition
Having mapped out what we want to write about, it is essential to know what the competition has written about it. An analysis is made and, based on this information, copy is written that surpass the work of the competition.
#4 The first versions of the copy
Initial versions of all copy will be delivered within certain time frames. This includes not only the texts, but also the URL, meta descriptions and the H1, H2 and H3 texts. This all contributes to the findability of the web page in the search engines.
#5 Processing feedback and submitting the copy
The copy is not finished until you approve it. We are happy to receive feedback until everything is exactly the way you want it. Once this phase is complete, the new copy can be published on your website!

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